SodaStream Super Bowl slot adds fizz to controversy over Israel links

By The Guardian

Inter-faith group joins pro-Palestinian calls for boycott over manufacture of products 'in illegal West Bank settlement'

"If you love the bubbles, set them free," urged the makers of SodaStream, in an ad that aired during the fourth quarter of Super Bowl XLVII.

But the bubbles may be about to burst. SodaStream has come under fire from pro-Palestinian activist groups, who have called for an official boycott of all the company's products.

In a press release, the newly formed Interfaith Boycott Coalition announced that its "representatives from Jewish, Christian and Muslim organizations are calling for a boycott" because SodaStream manufactures its products "in an illegal Israeli settlement in the occupied Palestinian West Bank".

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